Visual branding
for disruptors

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Phi.Studio is the London-based design practice of Sophie Rautenbach, a Creative Director with expertise in building premium brands for innovative businesses. Whether you want to create a new visual identity or strengthen an existing one, the studio delivers intelligent design solutions grounded in strategic thinking. A small but perfectly formed consultancy, Phi takes an integrated approach to Graphic Design, Illustration and Art Direction. Say Hello@Phi.Studio or call +44 (0)207 117 2813 to chat.


Creating great visual communication is a collaborative process and whether designing for innovative start-ups or multi-national brands, Phi provides a fresh perspective on any sector. Below is a small selection of brands the studio has had the fortune to work with, some in partnership with agencies such as Forth Studio, Beyond Digital and Mullen Lowe. Say Hello@Phi.Studio to discuss your project.

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Phi.Studio works in partnership with you to assess your current needs and carry out in depth research and analysis before pen hits paper. This ensures we deliver intelligent design solutions with clarity, beauty and simplicity. If you are looking for a brand guardian to enhance your visual communications, Phi adds value to your business by creating a deeper connection with your customer. Say Hello@Phi.Studio to discuss your project.


1: Discovery + Research

2. Concept + Design

3. Production development

4. Ongoing Support

A holistic approach to your branding

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Your brand is a dynamic entity that evolves with each stage of your company’s life, and Phi.Studio offers support throughout this journey. From reviewing your brand’s positioning to launching, refreshing, or rolling out your visual identity across print, digital and motion channels; the studio specialises in a platform neutral approach to Graphic Design, Illustration and Art Direction. Say Hello@Phi.Studio to discuss your needs.

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A brand audit is a thorough examination of a brand's current position on the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your branding and visual identity, together with its weaknesses, inconsistencies and opportunities for growth.

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Your brand identity is a system of visual elements that work together to identify your business. Whether you want to create a new brand or refresh an existing one, Phi.Studio offers comprehensive services that define your values, logo design, visual identity development, brand guidelines and more.

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If your brand is already well established Phi offers a range of services to connect with your audience. The studio specialises in Graphic Design, Illustration and Art Direction across multiple channels including digital, print and motion for advertising, web, social media, events, stationary, brochures + more.

Let’s start a conversation

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