DESIGN THINKING
At Phi Studio, I use a clear, collaborative framework to take brands from ambiguity to clarity. The process moves through four phases — Discovery, Definition, Development, and Delivery — each designed to keep thinking sharp and creative work grounded. It's not rocket science. It’s just a system that works. Got a project in mind? Email Hello@Phi.Studio
Discovery: A dive deep into understanding the heart of your challenge, exploring every angle.
Definition: Insights are woven together, painting a crystal-clear picture of your unique design challenge.
Development: This is where creativity thrives, generating multiple solutions and refining them.
Delivery: Putting the finishing touches on the optimal solution and applying it across various media.