MEC Global

Project: B2B Information film
Agency: Run Productions, Phi.Studio
Role: Animation Direction, Art Direction, Styling, Compositing

A major study by global media agency MEC offered clients a new data-driven, psychological approach identifying the factors influencing how consumers choose brands. Phi.Studio was asked to bring Run Productions storyboarding to life in a very tight turnaround, building an entire city made of cubes and styling all aspects as well as compositing and directing. Stop motion animation by the incredible Max Martin. The final animation was shown in a variety of languages and the script was re-recorded for a variety of sectors.