Not On The Highstreet
Project: Product Shoot, Lookbook, PR Event
Agency: Notonthehighstreet.com, Phi.Studio
Role: Art Direction, Creative Direction, Print Design
Everyone loves visiting Christmas markets – taking in the smells, sounds, bustling atmosphere and glowing lights. This concept was the starting point for a PR Event that gave the press a taster of the company's Christmas product selection and helped to reinforce the business message that notonthehighstreet.com is the UK’s No 1 curated marketplace, supporting small creative businesses. The event was supported by a look book given out to journalists, with quirky products included in the goody bag. The role entailed development and execution of the concept from pitch to delivery, Art Directing the product shoot, designing all printed and digital collateral, as well as providing creative support for the PR event. Scroll down to view some of the behind the scenes work. Concept and Creative Direction by Corinne Caddy-Townsend, photography by Lisa Castagner, styling by Grace Poulter, event Art Direction by Susie Gray and copy by Liam Barnard.