Project: Brand Development
Role: Identity Design, Creative Direction
With offices on Savile Row this financial company wanted to appeal to premium middle eastern clients yet lacked the branding to back it up. Phi provided a brand and identity overhaul, retaining certain elements such as the typeface and introducing the concept of being ‘a cut above the rest’. A successful rebrand requires more than a new logo – it demands a vision that demonstrates the organisation’s goals, messages and culture and enables it to gain a competitive advantage. The project not only entailed designing a new identity but also applying it across all online, printed and motion channels.