Project: Brand Development
Role: Identity Design, Creative Direction, Art Direction, Graphic Design
With offices on Savile Row this financial company wanted to appeal to premium middle eastern clients yet lacked the branding to back it up. Phi provided a brand and identity overhaul, retaining certain elements such as the typeface and introducing the concept of being ‘a cut above the rest’. A successful rebrand requires more than a new logo – it demands a vision that demonstrates the organisation’s goals, messages and culture and enables it to gain a competitive advantage. The project not only entailed designing a new identity but also applying it across all online, printed and motion channels.