ABOUT
I’m Sophie Rautenbach — a London-based design director helping future-focused brands navigate change with clarity and confidence. I work with teams during pivotal transitions, shaping visual identities that are intelligent, intentional, and built to last. Whether you’re refining, relaunching, or starting fresh, I bring design leadership without the long-term overhead. Drop me a line: Hello@Phi.Studio
HOW I WORK
I work flexibly — as a strategic advisor, embedded design lead, or hands-on project partner. That might mean running brand workshops, shaping visual direction, mentoring internal teams, or steering a rebrand from brief to launch. Whether I’m facilitating decisions, aligning departments, or delivering the work myself, I bring structure, clarity, and senior design thinking to whatever stage you’re at.
DESIGN THINKING
At Phi Studio, I use a clear, collaborative framework to take brands from ambiguity to clarity. The process moves through four phases — Discovery, Definition, Development, and Delivery — each designed to keep thinking sharp and creative work grounded. It's not rocket science. It’s just a system that works. Got a project in mind? Email Hello@Phi.Studio
Discovery: A dive deep into understanding the heart of your challenge, exploring every angle.
Definition: Insights are woven together, painting a crystal-clear picture of your unique design challenge.
Development: This is where creativity thrives, generating multiple solutions and refining them.
Delivery: Putting the finishing touches on the optimal solution and applying it across various media.