Platform

Almost three quarters of designers are white, with only 3% identifying as black (source @aiga ‘16). Once you take a moment to absorb that bloody depressing statistic please enjoy this visual goodness by the incredibly talented Eddie Opara; a powerhouse of design who happens to be a man of colour. It’s really simple, the world is a richer place when we confront our own biases (unconscious or not) to create diverse workplaces . Happy belated International Day for the Elimination of Racial Discrimination.

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Sophie Rautenbach
Eggs

Almost three quarters of designers are white, with only 3% identifying as black (source @aiga ‘16). Once you take a moment to absorb that bloody depressing statistic please enjoy this visual goodness by the incredibly talented Eddie Opara; a powerhouse of design who happens to be a man of colour. It’s really simple, the world is a richer place when we confront our own biases (unconscious or not) to create diverse workplaces . Happy International Day for the Elimination of Racial Discrimination.

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Sophie Rautenbach
Bloom

  “Photographer Michael Bodiam and set designer Sarah Parker’s collaborative project, Blooms, was inspired by flowers in bloom, through which “a desire to create, deconstruct, re-work and connect images within the confines of an ongoing grid was born” Amazing art direction.

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Sophie Rautenbach
Mongolia

New York-based photographer Frédéric Lagrange has visited Mongolia 13 times over the last 17 years, traversing the country in every season to capture stunning photographs of the people and the landscape.

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Sophie Rautenbach
Found in Amsterdam

Superb poster design for Zanele Muholi; a #LGBT South African #artist and visual activist working in #photography, #video and installation. I love every single piece she creates.

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Sophie Rautenbach
BBC Two

This BBC Two rebrand was launched YONKS ago but it’s never too late to show some appreciation, such wonderful work from their in-house team

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Sophie Rautenbach
Heroes

A personal hero of mine, Hedy Lamarr was a kickass, Austrian-born inventor and actress b1913-2000. She became a pioneer in the field of wireless communications, responsible for inventing Spread Spectrum Technology. If that’s not #lifegoals I don’t know what is...

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Sophie Rautenbach
Are you alone?

“Stark, ethereal instrumentals buoyed by frontman Devon Welsh's unflinching voice”...Are you Alone is a regular on my playlist and the final album from one of my favourite bands, Majical Cloudz

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Sophie Rautenbach
Meet the founder

www.Phi.Studio is the London-based design practice of Sophie Rautenbach, a design director with over ten years expertise in building premium brands for innovative startups. Whether you want to create a new visual identity or strengthen an existing one, I deliver intelligent design solutions grounded in strategic thinking

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Sophie Rautenbach
Callaly

Building upon a solid brand strategy, Callaly were looking to inject more humanity into their premium look and feel. What intially started as a single photoshoot soon evolved into a UI overhaul of the website, Corporate Stationary, packaging and various motion projects. A pleasure to work as Creative Director alongside Clare Piper (amazing stylist) and Kristy Noble (incredible photographer)

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Sophie Rautenbach
AI

Artificial Intelligence could contribute an additional 1.2 percent to annual GDP growth for at least the next decade, according to a report by the McKinsey Global Institute

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Sophie Rautenbach