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Phi is a London-based graphic design studio with expertise in building premium brands for innovative startups. Whether you want to create a new visual identity or strengthen an existing one, Phi.Studio delivers intelligent design solutions grounded in strategic thinking. Founded by Sophie I Rautenbach, the studio provides agility and expertise without compromising on quality, a bespoke service that puts clients at the forefront. This integrated approach is built upon the principles of simplicity and clarity; adding value to your brand to create a deeper connection with your customer. If you are looking for a brand guardian to enhance your visual communications, our fixed-price brand packages offer a low-risk ROI. If you don’t see a package that meets your needs, get in touch at to discuss a custom project.


1. Brand Consult

Ask an expert for clarity and answers to your branding questions. This free consultation includes a planning session to identify your branding needs, and helps you decide if our packages are the right choice.

2. Brand Audit

A fresh look at all aspects of your brand to determine critical visual communication flaws with an actionable plan for improving your brand performance via a tailored report, competitor analysis and roadmap. 

3. Brand Launch

Your brand is one of your greatest assets. Whether you are looking to refresh your visual identity or create a new one, Phi.Studio will help you refine your vision, position your business and create a world-class brand.

4. Brand Rollout

If your visual identity has already been established then it's time for a brand guardian to start designing and applying it across multiple channels including your website, social media, printed stationary and more.


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