Not On The HighStreet
Project: Campaign Guidelines template
Role: Brand development, Future proofing
In a time of transition for the brand, and a rapidly expanding creative team, Notonthehighstreet.com was struggling to maintain visual consistency across their multiple top line campaigns. Phi created a visual guideline template and sign-off process that would ensure freelance and permanent staff could maintain visual uniformity from concept, to product shoot, to final delivery of graphics. So whatever the occasion, be it Valentine’s day or Christmas; NOTHS is now able to ensure their brand values are maintained.