Ocean bottle

Project: Visual identity refresh
Role: Design direction, Digital design
Design agency: Phi.Studio

A reusable bottle that actually helps save the ocean, this growing B-Corporation asked me to evolve their digital design language and improve upon the efficacy of their branding while retaining their design foundations. 

Ocean Bottle's audience is changing and in order to reflect this the visual language needed a refresh; appealing to early adopters with a bolder, braver and premium aesthetic that invoked the brand values more effectively.

This included (but wasn't limited to) a website redesign, devising typographic hierarchies, graphic devices, social media templates, refreshed colour palettes, iconography  and photographic art direction. Naturally the brand  refresh required updated guidelines with rationale behind each decision explained in detail.