QU MONEY
Project: Visual Identity
Role: Design Director
Agency: Phi.Studio
Qu Money exists to lend a helping hand to customers who want to explore with ease. They provide an alternative to banks, bureaus de change and post offices in the form of a preloaded debit card that can be used across the globe. Formally known as Mortgage FX, ‘Qu’ required a conceptually robust brand identity that went beyond a simple logo and entailed a flexible system of visual elements to engage clients, communicate brand values and build trust in order to accelerate growth. In a crowded market of competitors, the brand wanted to achieve differentiation without resorting to gimmicks.
