Identity design for progressive brands

PHI.STUDIO

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ABOUT

Welcome to the London-based practice of Sophie Rautenbach, a design director dedicated to crafting future focused, purpose driven brands. Whether you want to steer your visual identity in a new or refined direction, I deliver intelligent design solutions grounded in strategic thinking. My expertise lies in guiding companies through pivotal transitional phases, ensuring a seamless brand transformation. Avoid the complexities of permanent hires and harness the benefits of interim design leadership. Let’s connect at Hello@Phi.Studio

HOW I WORK

Fractional Design Leadership is a flexible and innovative approach that allows you to access top-tier design expertise when you need it most. Whether you're in the midst of a rebrand, experiencing leadership transitions, or need a new visual identity, I step in with a strategic vision and creative direction that will transform your brand. Recruiting permanent leadership roles in design can be a challenging and time-consuming process. Reach out to Hello@Phi.Studio instead.

Advisor and Facilitator

Acting as your trusted advisor, helping you to solve problems and make decisions; I'm on-hand to assist across a number of strategic challenges. From big strategy workshops to creative sessions, it's brand building from the ground up.

What's involved?

  • Discovery & research

  • Design workshops

  • Brand workshops

  • Strategy sessions

  • Ideation sessions

  • Competitor analysis

  • Market research

  • Visual brand audits

  • Trend reports

  • Facilitated brand strategy

  • Your trusted design advisor

Fractional Design Leader

Joining your team as a fractional design director, strategist and mentor. Working across a breadth of areas, against prioritised outcomes & objectives; I mix strategy with hands-on design execution. All the experience, without the hassle.

What's involved?

  • Hands on fractional design direction

  • Design advisor & facilitator 

  • Strategic brand alignment 

  • Creative direction

  • Cross team collaboration 

  • Strategic vision & brand alignment

  • Roadmapping 

  • Project management 

  • Hiring creative teams

  • Mentoring design teams

  • All the usual design services 

Project Based Designer 

I take ownership of a specific project, campaign or initiative (eg. rebrand, website, product launch). We agree desired outcomes, budget, project-plan & milestones at the outset. I take ownership and execute (working alongside internal/external teams as relevant).

What's involved?

  • Logo & visual identity systems

  • Brand development & rebrands

  • Brand strategy development

  • Marketing collateral

  • Digital / UI Design 

  • Advertising campaigns

  • Environmental branding

  • Digital, Print + OOH Advertising

  • Illustration & Iconography 

  • Photographic and motion art direction

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DESIGN THINKING

At Phi Studio, I harness a proven framework to tackle intricate design challenges with precision and flair. This approach unfolds in four dynamic phases: Discovery, Definition, Development, and Delivery. This framework thrives on collaboration and creative exploration, consistently delivering outstanding results. Ready to transform your brand? Reach out to Hello@Phi.Studio for all your project queries.

 

Discovery: A dive deep into understanding the heart of your challenge, exploring every angle.

Definition: Insights are woven together, painting a crystal-clear picture of your unique design challenge.

Development: This is where creativity thrives, generating multiple solutions and refining them.

Delivery: Putting the finishing touches on the optimal solution and applying it across various media.